The popularity of the electric guitar was declining somewhat in the early 1980s, but with two plants up and running, Gibson had no shortage of production capacity. The success of the RD Artist lead to other guitars being fitted with the same electronics, most notably the Les Paul Artist and ES-Artist. The RD was a collaboration between Gibson and Moog (another norlin company) again an attempt to increase tonal range but this time by creating an active instrument with built-in Moog expansion and compression circuitry. But at this time, even necks on a lot of traditionally all-mahogany instruments went maple, for example 70s Les Pauls, SGs and solid-body 335S. #Vintage gibson sg project for sale seriesThe all-maple RD series was one of the last instruments to be made entirely at the Kalamazoo plant. A new 'Research and Development' team set to work, their first design taking the name of the group. The two Gibson plants, Nashville and Kalamazoo, were running in tandem throughout the second half of the 1970s Nashville built a large proportion of the solid body guitars, including Les Pauls, the L-6S, 335 solids etc, whilst Kalamazoo was the home of basses, hollow bodies, custom order instruments and new product development. The Gibson RD Standard bass, circa 1978 Gibson Nashville and Gibson Kalamazoo They were electronically experimental, using a number of different techniques to achieve greater tonal palettes, from very simple ideas like a moveable pickup, to more in depth multi-position varitone switches. In the early 1970s, electronics wizard Bill Lawrence designed a number of new guitars for Gibson: the L-6S, Marauder, S-1, Grabber bass and Ripper bass all used maple and or alder, and many were natural-finished giving a distinctly different look to preceding models. But there was a recognition that a wider tonal range would be greatly appreciated by the guitar buying public. The archetypal Gibson solid body sound was rich and dark it had been produced by Gibson humbuckers, a mahogany body and a glued in mahogany neck. This is the decade Gibson moved away from mahogany, in favour of other woods. The Nashville plant, especially early on, was unable to compete in terms of quality with Kalamazoo, and some of the seventies bad reputation may have been due to this. In 1974 Gibson opened a new plant in Nashville, and some guitar output was moved there. Guitars like the Citation, L-5S, and Crest are as good as anything Gibson ever built. This period is not held in as high regard as the earlier CMI period, and it is true, Gibson produced a lot of low-priced guitars at this time, but the finest instruments are every bit as good as older versions. Keith Richards with the Gibson Les Paul Custom, from the 1975 Gibson Les Paul catalogue The Norlin period Norlin took charge in December 1969, and immediately introduced numerous new models. Companies were folding and changing hands, and Gibson was no exception. By the late 1960s, the American guitar industry was in trouble. They expanded to cover demand, even overproducing certain lines, only to find demand dropping in the later part of the decade. This success, however ultimately proved a huge problem for the company. 1965 was their peak year, selling over 83000 instruments. Gibson went from strength to strength in the early 1960s, selling guitars quicker than they had time to build them. When people complain of perceived 'problems' with seventies, eighties or even current Gibson production, it is with these early sixties guitars that the comparison is being made. The quality of materials, workmanship and design placed Gibson guitars of this period right at the pinnacle of American guitar production. These classic guitars represent Gibson at their best. But even the entry-level Gibson guitars were a step above the majority of guitars available at the time both in terms of workmanship and components.ฤก969 Gibson Melody Maker D, 1967 Melody Maker bass, 1964 Gibson Atlas IV amplifier Tops were carved and tap-tuned, a job requiring great skill and experience, and the pieces were assembled and finished by skilled craftsmen, with incredible attention to detail. These Gibsons are the epitome of quality. The very best of these guitars were made in the 1950s and 1960s often referred to as the CMI (Chicago Musical Instruments) period. Especially the guitars made in the main Gibson plant, 225 Parsons Street, Kalamazoo, Michigan. Vintage Gibson guitars are very special indeed, and they are held in very high regard by serious players and vintage guitar collectors alike. Gibson guitar information on this site is sorted into the following categories:
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